The new York Times has the scoop: Archie Comics is relaunching their flagship Archie title with a new #1 problem next year. (The most recent problem was #262.) They’re aiming for a “new look as well as an edgier tone”.
The effort is timed to celebrate the 75th anniversary of Archie, who was introduced in 1941, as well as corresponds with plans for a television series on Fox as well as an clothing line from the fashion designer Marc Ecko.
Good luck with the TV show — I believe the issue with branding Archie is that the CW has already shown that you can do the “normal guy lured by a nice woman as well as a rich girl” triangle completely well without having to permit a character with baggage as well as fees. However, Greg Berlanti (the show runner behind comic book adaptations Arrow as well as The Flash) is working on Riverdale for Fox.
Company head Jon Goldwater said, in light of the revamp, “I discovered Archie to be dusty, irrelevant as well as watered-down. It has taken me a while to truly wrap my hands around where we are as a brand.” He wishes to keep Archie appropriate while still “lighthearted as well as family-friendly”.
However, reportedly, sales are up. “Since 2008, bookstore sales have increased 736 percent, as well as direct-market sales, which include those in specialty stores like comic book shops, increased 226 percent, according to the publisher.” I’d like to have more detail about that — they may be referring to non-periodical formats, since the comic book numbers don’t match that statement. as well as so few of the core Riverdale comic book titles are left — just Archie monthly as well as Betty as well as Veronica less frequently. They publish more reprint books now, which would do much better in the bookstores.
Creators of the new version of the series will be mark Waid as well as Fiona Staples (her art above). Waid plans to have the youngsters act like kids, instead of goody-goody brands (my words, not his), which should be refreshing.
Update: Fiona Staples has specified on Twitter that she’s only penciling the very first three issues.
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